Today we released the July 2022 product reviews update. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) July 27, 2022
This update changes the way Google's algorithm ranks product reviews on different sites, focusing on rewarding high-quality product reviews which go in-depth and contain supporting files such as Images or videos. This is the fourth Google Product Reviews update released and It should take 2-3 weeks to complete the update.
Google has given some tips to help shoppers discover your reviews, those of which being:
Evaluate the product from a user’s perspective
Demonstrate that you are knowledgeable about the products reviewed. It could help to use expert terminology (e.g. if you are writing a product review for a washing machine then it will help to mention the strengths and weaknesses of each feature)
Provide evidence such as visuals, audio, or other links of your own experience with the product. This is to support your expertise and reinforce the authenticity of your review.
Share quantitative measurements about how a product measures up in various categories of performance.
Explain what sets a product apart from its competitors
Cover comparable products to consider, or explain which products might be best for certain uses or circumstances.
Discuss the benefits and drawbacks of a particular product based on your own original research
Describe how a product has evolved from previous models or releases to provide improvements, address issues or otherwise help users in making a purchase decision.
Identify key decision-making factors for the product’s category and how the product performs in those areas (for example, a car review might determine that fuel economy, safety and handling are key decision-making factors and rate performance in those areas)
Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
Include links to other useful resources (your own or from other sites) to help a reader make a decision.
Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.
When recommending a product at the best overall or the best for a certain purpose, include why you consider that product is the best, with first-hand supporting evidence.
Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single product reviews for each recommended product.
This update should not affect websites but when you look at your google reviews you should find that higher-quality reviews which can provide more information for a user will be shown first. This is great as it means people looking for a product will be able to get more information from reviews.